Designwire Daily: from the editors of Interior Design magazine

An Intimate Evening with Fromental

by Matthew Powell | Tuesday, January 15, 2013 | 2 Comments

Fromental director Tim Butcher and sales and marketing director Melissa Mittag.

The Trump SoHo in New York hosted an intimate gathering of industry insiders last night for cocktails and conversation with Fromental’s Tim Butcher. Launched in 2005, the London-based wall coverings and fabrics manufacturer already boasts offices stateside as well as representatives abroad in Hong Kong and Melbourne. Butcher, the company’s director and founder, flew in for last night’s meet and greet.

John Eason of John Douglas Eason Interior Design with Andrew Joseph of Andrew Joseph PR.

Butcher describes Fromental’s designs and production methods as unique and innovative, but he is careful not to divulge any of the company’s secrets. For example, he demurely compared the company’s production methods to Man Ray’s photography.

Fromental’s latest wall covering is “strongly influenced from time spent in the U.S,” Butcher says. “It is brutalist and raw, drawing inspiration from the mid-century modern forms of sculpture and architecture.”

So what’s next for Butcher and the company? His short answer: “World domination.”

One of Fromental’s latest wall coverings, inspired by mid-20th-century aesthetics.