Designwire Daily: from the editors of Interior Design magazine

Viola Park Opens First Ever Showroom

by Sheila Kim | Friday, March 11, 2011 | 4 Comments

In a time when European companies are celebrated for sleek, modern kitchens by design-savvy consumers, it’s refreshing to see that American designers are gaining momentum in this category, too. Case in point, modular kitchen brand Viola Park—founded just two years ago by furniture design concern Henrybuilt Corporation—won a Best of Year Award from this magazine within its freshman year, and is now opening its first showroom in Los Angeles.

Touted for a clean, minimalist aesthetic and high functionality, Viola Park produces artisanal-grade kitchen systems with smart integrated components: dish drains cut right into the countertop, pantry drawers with built-in shelving, cutlery organizers custom-fitted to drawers. Until now, customers would go through the kitchen modeling and selecting process on the company’s website. The showroom, located on Melrose Avenue across from the Pacific Design Center, gives homeowners and architects the opportunity to see, touch, and test out the actual units and components offered.

Why sell their products in only these two ways? Henrybuilt reasons that by selling their kitchen systems directly rather than through resellers results in more value for the client, as well as a direct connection with the maker of the product. Viola Park doesn’t churn out stacks of prefab cabinets to collect dust in a warehouse; rather, the company makes each kitchen to order with a craftsperson overseeing the entire fabrication process—from hand-sawing and -sanding to selecting veneers and pre-fitting hardware.

The showroom is located at 8650 Melrose Avenue.

Images courtesy of Viola Park.