Diane von Furstenberg Launches Home Line During Fashion Week
by Sheila Kim | Monday, February 14, 2011 | 4 Comments
It may be Mercedes-Benz Fashion Week in New York, but fashion design isn’t the only game in town. Home decor is also in the spotlight at Bloomingdales with the launch of Diane von Furstenberg’s new DVF Home line. Additionally, the Star Lounge VIP space at Lincoln Center, the site of fashion week’s festivities, is currently decked out with the collection.
Featuring bold colors and intrepid patterns, the line is produced in partnership with Springs Global US. “There’s an incredible energy in what Diane does. The industry needs brands like this to bring excitement back into it, to re-engage the consumer and touch their emotions,” states Joe Granger, president of Springs Global.
The line marks the fashion designer’s first venture into the home decor industry, and includes bedding, tabletop, and home accessories that sport the brand’s signature colors and prints.
Fashion week comes to a close on February 17, but The DVF Home collection is available now, sold exclusively through Bloomingdales.
See the video below for a look at the Bloomingdales launch.
Photography by Jemal Coutness/WireImage; video by Springs Global. Courtesy of Diane von Furstenberg.
4 comments
share your comment
Featured
-
Outside Looking In: Astrid Anderson
by Deborah Wilk | posted on May 14, 2012
-
Weekly Top 5 Products: Flooring
by Urja Dave | posted on May 14, 2012
-
Photo Finish for PhilaU Students
by Ian Volner | posted on May 8, 2012
Most Popular
Fast Company Goes Behind the Scenes of the 9/11 Museum at Ground Zero by | posted on Aug 11, 2010 
Jean Paul Gaultier Goes Glam for Roche Bobois by | posted on Jun 11, 2010 
AIA/LA Names 2010 Restaurant Design Awards Nominees by | posted on Jun 2, 2010
Latest
-
Helmut Lang Exhibits Sculpture in New York
by Meghan Edwards | posted on May 15, 2012
-
Outside Looking In: Astrid Anderson
by Deborah Wilk | posted on May 14, 2012
-
Weekly Top 5 Products: Flooring
by Urja Dave | posted on May 14, 2012
Ron Thibodeau
Posted Monday, February 14, 2011 at 04:07 pm | Permalink
Spot on timing for the release of this colorful collection during the nadir of our winter and it’s somber tones.
Barbara Arlen
Posted Tuesday, February 15, 2011 at 06:39 pm | Permalink
I think Diane Von Furstenberg’s new Home collection is very right on. It is fun mixing prints, solids and shapes and can appeal to many cultural backgrounds, both eastern and western. I just returned from Japan and can see it selling there. The new shape of her plate is particularly appealing for certain foods.
corrina paterno
Posted Wednesday, February 16, 2011 at 10:29 am | Permalink
I was alway a big Diane Von Furstenberg fan. The home collection is her all the way the classic,bold and fun. and the way you can mix and match to add your style.
Larissa Green
Posted Wednesday, February 16, 2011 at 01:45 pm | Permalink
That bedding is to die for!