Designwire Daily: from the editors of Interior Design magazine

Color Expert Pantone Opens Hotel in Brussels

by Nicholas Tamarin | Thursday, May 27, 2010 | 8 Comments

Flexing their hospitality muscles in Brussels, color authority Pantone has opened up a brand new 59-room hotel in the chocolate-loving country’s capitol.

Designed by two bright Belgians, interior designer Michel Penneman and architect Olivier Hannaert, the Pantone Hotel features seven floors—each with a distinctive color palette, ranging from the vibrant to the subdued. In addition to affordable rooms, there is also two custom, top-floor meeting rooms and a rooftop terrace complete with its own bar.

The hotel, located off the chic Avenue Louise, also boasts more pops of Pantone’s vivid colors, in the form of photographs by another renowned Belgian artist Victor Levy.

“Paris has the Champs Elysees, Barcelona has the Ramblas, and New York City has Fifth Avenue,” says Pantone executive vice president, Lisa Herbert. “On Avenue Louise, international labels commingle with Belgian goods of all kinds against a backdrop of elegant mansions and modern business towers, all bordered by chestnut trees. Pantone is right at home in the heart of this vibrant city center, having long been synonymous with color and design in all walks of life, from high fashion and interior design to corporate branding.”

Images courtesy of Pantone Hotel.